Limit search to available items
Book Cover
E-book
Author Qin, Yuan, author

Title Alibaba's ecosystem strategy : a beacon of light in the darkness of the Covid-19 pandemic / Yuan Qin, Xinhua Wittmann
Published London : University of Zurich, 2020

Copies

Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary The case describes the problems faced by Alibaba (a Chinese e-commerce business) during the Covid-19 pandemic. Due to enforced lockdowns in China, Alibaba saw a severe reduction in profitability of its e-commerce business, which was the main source of revenue for the Alibaba group. Alibaba was forced to reduce its logistics capacity impacting the number of packages the company could deliver and Chinese consumer spending decreased as business were forced to close as curfews and other social distancing measures were enforced. The case outlines how Alibaba responded to this crisis using its ecosystem of different business segments
Notes Originally Published InQin, Y., & Wittmann, X. (2020). Alibaba's Ecosystem Strategy: A beacon of light in the darkness of the Covid-19 pandemic. S2CSC-032-20-04. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich
Description based on XML content
Subject Alibaba (Firm) -- Case studies
SUBJECT Alibaba (Firm) fast (OCoLC)fst01775772
Subject Crisis management -- China -- Case studies
COVID-19 (Disease) -- Economic aspects -- China -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Wittmann, Xinhua, author
ISBN 9781529758528
1529758521