| Description |
xix, 262 pages ; 24 cm |
| Contents |
Introduction : going global -- 1. Crisis : the indelible teacher -- 2. How crisis cracks open cocoon thinking -- 3. Accelerants of chaos : fear, rumors, hype, unknowns -- 4. Doing PR by the numbers : guaranteed to turn crisis into chaos -- 5. Crisis lite : three grapes, a food fight, and lots of laughs -- 6. Engineering dreams into disasters : collapsing, cracking, and changing -- 7. The Tay Bridge : gone with the winds -- 8. Flying different skies : across national and corporate cultures -- 9. ATF at Waco : the gang that couldn't think straight -- 10. Wisdom from the trenches |
| Summary |
"A leading expert in corporate communications provides the basics of an effective crisis management plan." - dust jacket |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [239]-253) and index |
| Subject |
Crisis management.
|
| Author |
Pinsdorf, Marion K.
|
| LC no. |
2003023960 |
| ISBN |
0823222616 |
|
