Introduction: Oh, the Joy of the Journey! -- Ch. 1. What's Business All About? -- Ch. 2. Who Wants to Be an Entrepreneur? -- Ch. 3. We Were Searching for Employees, but People Turned Up Instead -- Ch. 4. Persuasive Passion -- Ch. 5. The Tyranny of the Beauty Business -- Ch. 6. Making It as a Woman -- Ch. 7. Taking a Bath in the US -- Ch. 8. Kicking Up a Fuss on the Campaign Trail -- Ch. 9. Merchants of Vision -- Ch. 10. A Bull's-Eye on my Back -- Ch. 11. The Lego Set from Hell -- Ch. 12. Reinventing The Body Shop
Summary
Roddick, the founder of The Body Shop, tells the story of her company and how international companies can act in an ethically responsible way
