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Book Cover
Streaming video
Author Knowles, Andy, (Jones Knowles Ritchie (jkr), UK)

Title Molton Brown : making a splash with bath and cosmetics design / Andy Knowles
Published London : Henry Stewart Talks, 2018

Copies

Description 1 online resource (1 streaming video file (10 min.) : color, sound
Series Business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study describes how Molton Brown turned their fortunes around with a bold design and marketing campaign that ensured they got noticed in department stores worldwide
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Design builds business
Title from title frames
Subject Branding (Marketing) -- Case studies
Cosmetics industry -- Case studies
Toilet preparations industry -- Marketing
Branding (Marketing)
Cosmetics industry.
Genre/Form Case studies.
Form Streaming video
Other Titles Design builds business
Henry Stewart talks
Design builds business
Henry Stewart talks
Design builds business
Henry Stewart talks