| Description |
1 online resource (2 volumes (x, 1183 pages)) |
| Series |
ENCYCLOPEDIA OF GLOBAL BRANDS. ; 2ED |
| Contents |
Accenture -- Adidas -- Adobe -- Acon -- Airbus -- Airtel -- Allianz -- Amazon.com -- American Express -- Apple -- Armani -- Asahi -- ASDA -- AT and T -- Audi -- Avon -- AXA -- BAE systems -- Bank of China -- Barclays -- BASF -- Bayer -- BBC -- Biore -- Blackberry -- BMW -- BNP Paribas -- Boeing -- Bombardier -- BP -- Bradesco -- BT -- Budweiser -- Burberry -- Cadbury -- Canon -- Capgemini -- Carrefour -- Cartier -- Caterpillar -- Chevrolet -- Chevron -- China Mobile -- China Unicorn -- Chipolte -- Chiquita -- Christian Dior -- Chrysler -- Cisco -- Citi -- Citroen -- Coach -- Coca-Cola -- Coles -- Colgate -- Comcast -- The Co-operative Group -- Corona Extra -- Costco -- Credit Suisse -- CVS -- Daewoo International -- Daimler -- Danone -- Dell -- Deloitte -- Delta -- Deutsche Bank -- DHL -- DIRECTV -- Disney -- DFM -- Dove -- Dr Pepper -- eBay -- Ecolab -- Eli Lilly -- Emirates Airlines -- E. ON -- Ericsson -- ExxonMobile -- Facebook -- Falabella -- Fanta -- FedEx -- Ferrari -- Fiat -- FIFA -- FNAC -- Ford -- Fujifilm -- Fujitsu -- Gap -- Gazprom -- GDF SUEZ -- GE -- General Group -- General Mills -- General Motors -- George Weston -- Gillette -- GlaxoSmithKline -- Goldman Sachs -- Google -- Goya -- Green Mountain Coffee -- Gropo Bimbo -- Gucci -- Harley-Davidson -- Heineken -- Heinz -- Hermes -- Hitachi -- H and M -- Home Depot -- Honda -- HP -- HSBC -- HTC -- Hyundai -- IBM -- ICBC -- IKEA -- ING -- Intel -- Isuzu -- Itau -- Jack Daniel's -- John Deere -- Johnnie Walker -- Johnson and Johnson -- Jollibee -- JP Morgan -- Kellogg's -- KFC -- Kia -- Kit Kat -- Kleenex -- KPMG -- Lancome -- Lexus -- LG Electronics -- Li-Ning -- Lipton -- L'Oreal -- Louis Vuitton -- Lowe's -- Lufthansa -- Lux -- Magnit -- Marks and Spencer -- Marlboro -- Marubeni -- Mattel -- Mazda -- McDonald's -- Medtronic -- Mercedes-Benz -- METRO Cash and Carry -- Microsoft -- Mitsubishi -- Mitsui -- Moet and Chandon -- Morgan Stanley -- Morrisons -- Moutain Dew -- Movistar -- MTV -- National Basketball Assocaiation (NBA) -- National Football League (NFL) -- Nescafe -- Nestle -- Next -- Nike -- Nintendo -- NTT Group -- Nissan -- Nivea -- Nokia -- Nordstrom -- Novartis -- O2 -- Olay -- Oracle -- Orange -- Panasonic -- Pao de Acucar -- Pearson -- Pepsi -- Perfetti Van Melle -- PetroChina -- Peugeot -- Pfizer -- Philips -- Pizza Hut -- PlayStation -- Porsche -- Prada -- Purina -- Randstad -- Raytheon Company -- RBC -- Renault -- Roche -- Rolls-Royce -- SABMiller -- Sainsbury's -- Saint-Gobain -- Sam's Club -- Samsung -- Santander -- Sanyo -- SAP -- Sberbank -- Schneider Electric -- Schwarzkopf -- 7-Eleven -- Shanghai Tang -- Sharp -- Shell -- Shiseido -- Siemens -- Singapore Airlines -- Sinopec -- Skoda -- SK Telecom -- Sky -- Smirnoff -- Sodexo -- Sony -- Sprite -- Starbucks -- Subaru -- Subway -- Sumitomo Corporation -- Suning -- Suzuki -- T -- Taco Bell -- Target -- Tata -- Tesco -- Thomson Reuters -- 3M -- Tiffany and Company -- Time Warner Cable -- T-Mobile -- Toshiba -- Total -- Toyota -- Twitter -- UBS -- United Healthcare -- UPS -- Vauxhall -- Veolia -- Verizon -- Visa -- Vodafone -- Volkswagon -- Walgreens -- Walmart -- Whole Foods -- Woolworths -- Xerox -- Yahoo! -- Yamada Denki -- Zara -- Zurich |
| Summary |
Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Print version record |
| Subject |
Brand name products -- Encyclopedias
|
|
Corporations -- Encyclopedias
|
|
BUSINESS & ECONOMICS -- Industries -- General.
|
|
Brand name products.
|
|
Corporations.
|
| Genre/Form |
Encyclopedias.
|
|
Encyclopedias.
|
| Form |
Electronic book
|
| ISBN |
1410337723 |
|
1558628541 |
|
9781410337726 |
|
9781558628540 |
|
