| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
As Carat USA was in the process of implementing a restructuring plan, a top HR executive accidentally forwarded the communication plan to the entire company via email. The confidential document included the firms messages to employees, clients, vendors and other stakeholders. How can Carat USA recover from the mistake and restore its reputation? |
| Notes |
Originally published: Husack, D., Knoblauch, K., Schwarber, C., & ORourke, J. S. (2009). Carat USA: An e-mail gaffe and reputational furor (B). 09-07 (B). Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
|
Description based on XML content |
| Subject |
Carat (Firm)
|
|
Advertising -- Communication systems
|
|
Communication in management.
|
|
Corporate image.
|
|
corporate image.
|
|
Advertising -- Communication systems
|
|
Communication in management
|
|
Corporate image
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Knoblauch, Kurt, author
|
|
Schwarber, Christopher, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526406514 |
|
1526406519 |
|
