| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
This case study examines a 2012 court case regarding an unapproved joint promotional campaign between a franchised Capriotti's restaurant and an adult entertainment establishment. For over 30 years, Capriotti's has developed its brand image to be synonymous with family-friendly food and service. Capriotti's cult-like following of loyal consumers have grown to love how employees call out customers by name, making this chain feel more like a neighborhood deli. Capriotti's is angered that their name is now being associated with lap dances. This case study traces the relationships between franchisor, franchisee, and acceptable business practices within the confines of a contract |
| Notes |
Originally Published InPichler, K., & Khan, M. (2013). The Bobbie® bares all: A case study of Capriotti's Sandwich Shop®. Journal of Hospitality & Tourism Cases, 2(2), 45-56 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Capriotti's -- Case studies
|
|
Franchises (Retail trade) -- Law and legislation -- Case studies
|
|
Corporate image -- Case studies
|
|
Corporate image
|
|
Franchises (Retail trade) -- Law and legislation
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Khan, Mahmood A., author
|
| ISBN |
9781529710670 |
|
1529710677 |
|
