Inspiring excellence -- The vision behind the victory -- Just do it -- Become legendary -- Setting precedents in college sports -- When Nike athletes stumble -- High-tech is high stakes -- Serving as a role model -- The rich get richer -- Sharing the wealth -- There is no finish line
Summary
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades
Bibliography
Includes bibliographical references and index
Notes
Description based on online resource; title from digital title page (viewed on October 15, 2021)
