Title Strategic corporate social responsibility in Malaysia / edited by Rusnah Muhamad and Noor Akma Mohd Salleh

Edition First Edition Published London: New York : Routledge, Taylor and Francis 2019

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Description 1 online resource Series Routledge research in sustainability and business Routledge research in sustainability and business. Contents The evolution of corporate social responsibility / Rusnah Muhamad and Noor Akma Mohd-Salleh -- Corporate social responsibility engagement by companies : theory, concept, model, and impact / Rusnah Muhamad, Noor Akma Mohd-Salleh and Ibrahim Mohd-Sabrun -- Corporate social responsibility for whom? / Ibrahim Mohd-Sabrun and Rusnah Muhamad -- The role of corporate governance and corporate social responsibility in socio-economic development / Noor Adwa Sulaiman and Rusnah Muhamad -- Corporate social responsibility in Malaysia / Azlina Abdul-Jalil and Nurliana Md-Rahin -- Social media and corporate social responsibility communication strategies / Noor Akma Mohd-Salleh and Rusnah Muhamad -- Corporate social responsibilities and learning capabilities : are they relevant? / Wan Kalthum Yahya, Norbani Che-Ha and Mozard Mohtar -- Corporate social responsibility pactices in Islamic banks / Fatimah Noor Rashidah Mohd-Sofian and Rusnah Muhamad -- Corporate social responsibility balanced scorecard and the business performance of SMEs / Edward Wong Sek Khin and Rusnah Muhamad -- Corporate social responsibility : fast forward / Noor Akma Mohd-Salleh and Rusnah Muhamad Summary To fully comprehend corporate social responsibility (CSR), corporations must understand the many-sided nature of CSR. This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Malaysia. The book also explains why corporations should pursue a dual economic and social function and why it being critical to an organisation's success. It also describes the CSR trends and influences such as sustainability and globalisation on the future of CSR Bibliography Includes bibliographical references and index Notes Description based on print version record Subject Social responsibility of business -- Malaysia Corporate governance -- Moral and ethical aspects -- Malaysia Business ethics -- Malaysia BUSINESS & ECONOMICS -- Business Ethics. BUSINESS & ECONOMICS -- General. Business ethics Social responsibility of business Malaysia Form Electronic book Author Muhamad, Rusnah, editor Salleh, Noor Akma Mohd, editor LC no. 2020693288 ISBN 9780429057182 0429057180 9780429614705 0429614705 9780429615917 0429615914 9780429613494 0429613490

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