| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
Uber, the popular car-sharing company, faces internal and external scrutiny for its toxic start-up corporate culture, insensitivity toward drivers and riders, and constant avoidance of legal requirements. The case discusses the events leading to the termination of Travis Kalanick, co-founder and former CEO of Uber, and the reputational damage the CEO caused the company. The case also explores collaborative consumption and the six core principles of a coherent corporate culture. How does Uber repair its reputation and get customers to come back? How does Uber "grow up" as it exits the startup phase of its operation and considers going public? |
| Notes |
Originally Published InCook, J., Patel, R., & O'Rourke, J. S. (2018). Uber Technologies, Inc.: Accountability in corporate culture. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame |
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Description based on XML content |
| Subject |
Kalanick, Travis
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Uber (Firm) -- Case studies
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| SUBJECT |
Uber (Firm) fast |
| Subject |
Corporate culture -- Moral and ethical aspects -- Case studies
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Ridesharing -- Case studies
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Public relations -- Case studies
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Corporate culture -- Moral and ethical aspects
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Public relations
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Ridesharing
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| Genre/Form |
Case studies
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Case studies.
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Études de cas.
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| Form |
Electronic book
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| Author |
Patel, Raj, author
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O'Rourke, James S., author
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| ISBN |
9781526489067 |
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1526489066 |
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