| Description |
1 online resource (385 pages) |
| Contents |
Cover; Euro Diversity A Business Guide to Managing Difference; Copyright; Contents; About the Authors; Series Preface; Acknowledgments; Prologue; 1. Patchwork: The Diversities of Europeans and Their Business Impact; The Challenge of Cultural Diversity; A History of Assimilation; The Nature of European Diversity andthe Challenge of Managing It; Stakeholder Diversity; The ABCDs of Managing Diversity forAdding Value; Localizing a Global Diversity Effort; A Richer Definition of Culture; Onward to the Challenges of EuroDiversity |
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2. The Legacy of the Past: How National and Regional Differences Continue to Effect Trade,Cooperation,Politics, and RelationshipsUncovering Bias in Attitudes and Behavior; The Cultural Undertow ofCrisis Management; Dealing with the Needs and Ambitions ofPowerful Regional Cultures; Managing the In-Country Challengesof Diversity; Adjusting to New Roles for Women; 3. Current CulturalCrises, Fears,Fantasies, andForeseeableFutures; Managing Shifts in Demographics; Skeptical versus Enthusiastic Euro Partners; Illegal Migration; The Aging of Western Europe |
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4. ManagingDiversity to CreateMarketable ValueAdded fromDifferenceManaging Cultural Stresses andStrains in the Present andFuture European Union; Market Regulations; The Weaknesses (and Strengths) of the Euro; Facing the Challenges of Globalization; Diversity: Where Is the Value-Added?; 5. Europe Online: The ""New"" Economy and Virtual Collaboration from a Cultural Perspective; A More Temporary and Flexible Workforce; Globalizing Means Catching Up Socially as Well as Technically; Portugal Finds a Forefront; The Inevitable Shifting of Culture in the Media and on the Net; Getting It Right |
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Speaking to, Hearing, and Reading Each OtherE-Commerce and the ""Hidden"" New Economy; The New Workplace Is Everywhere; Radical Continuity-All Aboard the eTrain!; Online Support for Diversity; The Changing Face of the Expatriate; 6. Corporate Best Practice: What Some European Organizations Are Doing Well to Manage Culture and Diversity; What Does ""Diversity'' Mean to Corporate Europe?; The European Business Case Behind Diversity; Changing the Organization, Its Culture, and Its People; Making ""Change"" Happen; Communicating Diversity; The Most Effective Communication Tools |
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Organizing Diversity WorkMeasuring the Success of Diversity Work; Mainstreaming Diversity into HR Management; Marketing and Customer Relations; Community and Society; The Perception of Success; Future Priorities; Final Remarks; 7. The Cross-Cultural Transfer of Best Practices: Learning from European and American Experiences of Knowledge Management; Knowledge Management and the Transfer of Best Practices; The Cost of Knowledge Mismanagement: General Motors Takes a Beating; Novo Nordisk: Facilitating International Transfer of Best Practices; Sulzer Infra: Creating One Winning Team |
| Summary |
How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity, ' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides:* Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities* Case studies, best practices, and resources for finding the common ground and developing the co |
| Notes |
Print version record |
| Subject |
Corporate culture -- European Union countries -- Cross-cultural studies
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Management -- European Union countries -- Cross-cultural studies
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Cultural pluralism -- European Union countries -- Cross-cultural studies
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Corporate culture
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Cultural pluralism
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Management
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European Union countries
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| Genre/Form |
Cross-cultural studies
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| Form |
Electronic book
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| ISBN |
9781136012266 |
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1136012265 |
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