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Book Cover
E-book
Author Curry, Joe, author

Title Blurred vision for Bausch & Lomb / Joe Curry, Julie Ratliff, James S. ORourke
Published London : SAGE Publications Ltd, 2017

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary On March 3, 2006, Bausch & Lomb received a phone call from New Jersey ophthalmologist Dr. David S. Chu regarding three patients afflicted with a serious fungal condition known as fusarium keratitus. These patients all were contact-lens wearers, and had used Bausch & Lombs ReNu with MoistureLoc lens solution. This telephone call started a chain of events, accusations, and CDC investigations that eventually led to a recall by Bausch & Lomb in the U.S. and overseas, but not before the crisis had threatened to damage not only sales of its popular lens solution, but also Bausch & Lombs reputation
Notes Originally published: Curry, J., Ratliff, J., & ORourke, J. S. (2006). Blurred vision for Bausch & Lomb. 06-16. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Bausch & Lomb, inc. -- Public opinion
SUBJECT Bausch & Lomb, inc. fast
Subject Contact lens industry -- Safety measures
Microbial contamination.
Oculomycoses.
Corporate image.
Contamination (Technology)
contamination.
corporate image.
Contamination (Technology)
Corporate image
Microbial contamination
Oculomycoses
Public opinion
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Ratliff, Julie, author
ORourke, James S., author
ISBN 9781526408426
1526408422
Other Titles Blurred vision for Bausch and Lomb