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Subjects (1-3 of 3)
Consumers -- China -- Attitudes.
1
Book
2005

Billions : selling to the new Chinese consumer


Doctoroff, Tom.

Basingstoke : Palgrave Macmillan, 2005

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 MELB  658.83430951 Doc/Bst  AVAILABLE
2
Streaming video
2009

Impact of Chinese culture on Chinese consumers


Chen, Junsong, (Lecturer in Marketing, China Europe International Business School (CEIBS), China)



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3
Book
2005

The rise of the Chinese consumer : theory and evidence


Garner, Jonathan.

Chichester ; Hoboken, NJ : Wiley, [2005]

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 MELB  306.30951 Gar/Rot  AVAILABLE
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