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Subjects (1-2 of 2)
Consumers -- Attitudes -- Cross-cultural studies.
1
1998
A cross-cultural analysis of the relationship between decision making styles, consumer demographics, and product characteristics
Wickliffe, Vanessa Prier
Ann Arbor, Mich. : UMI Dissertation Services, [1998]
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MELB
658.8343 Wic/Cca
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2
2009
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.
1st ed
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