2013

Affective decision-making

Russell-Bennett, Rebekah



 

2011

Building brands with effective shopper marketing

Masterson, Chris, (Director, Mesh Marketing Ltd, UK)



 

2013

Consumer behavior : why we buy

Solomon, Michael R



 

2013

Organizational buying

Marshall, Greg W



 

2013

Please touch : how your sense of touch can influence marketing decisions

Peck, Joann



 

2011

Rebranding bread : a shopper marketing success story

Masterson, Chris, (Director, Mesh Marketing Ltd, UK)



 

2014

Shopper marketing and the role of in-store marketing

Bingley, U.K. : Emerald, 2014

 

2010

Shopper marketing : how to increase purchase decisions at the point of sale

 

2014

Shopper marketing : profiting from the place where suppliers, brand manufacturers, and retailers connect

Flint, Daniel J



 

2013

Social media and consumer behavior

Tuten, Tracy L., 1967-



 

1998

Where the rubber meets the road : a model of in-store consumer decision making

Inman, J. Jeffrey (John Jeffrey), 1956-

Cambridge, Mass. : Marketing Science Institute, 1998

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2015

Why we buy : shopping and the purchasing environment

Mitchell, Vincent-Wayne, presenter

London : Henry Stewart Talks, 2015