Title Customer value assessment for value-based pricing : developing successful product strategies / Bradley T. Gale

Published London : Henry Stewart Talks, 2011

Click on the following:
HSTalks Business & Management Collection

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Description 1 streaming video file (56 min.) Series Pricing on value Henry Stewart talks. Marketing & management collection. Pricing on value Contents Targeting Price and Performance Levels -- Managing Customer Value -- Performance for Price -- Customer Value Map -- Customer Value Mapping -- Relative Value -- Goodness of Deal -- Price-Performance Curve -- Fair-Value Price -- Neutral Price -- Value-Based Pricing -- Comparative Performance Scorecard -- Assemble Performance Measures -- Components of Overall Performance -- Key Buying Factors -- Benefit Attributes -- Product & Service Attributes -- Attribute-Level Performance -- Alternative Products -- Performance Evaluation Standards -- Product Differentiation -- Product Appraisal Table -- Assess Competitive Value -- Customer Value Assessment -- Attribute Importance Weights -- Benefit Segmentation -- Price-Performance Sensitivity -- Product Strategy Decisions -- Simulating Performance Changes -- Targeting Benefit Segments -- Developing Successful Product Strategies -- Customer Value Management Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Consumer satisfaction -- Evaluation Marketing -- Management. Pricing. Quality of products -- Evaluation Value. value (economic concept) Consumer satisfaction -- Evaluation. Marketing -- Management. Pricing. Quality of products -- Evaluation. Value. Form Streaming video

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