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E-book
Author Castillo, Greg

Title Cold War on the home front : the soft power of midcentury design / Greg Castillo
Published Minneapolis : University of Minnesota Press, ©2010

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Description 1 online resource (xxiv, 278 pages) : illustrations
Contents Introduction. Domesticity as a weapon -- Household affluence and its discontents -- Cultural revolutions in tandem -- Better living through modernism -- Stalinism by design -- People's capitalism and capitalism's people -- The Trojan house goes east -- Consuming socialism -- Epilogue. Critical masses -- Acknowledgments -- Notes -- Index
Summary Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front, this debate and the American National Exhibition itself w
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Consumer goods -- United States -- History -- 20th century
Consumer goods -- Soviet Union -- History -- 20th century
Capitalism -- United States -- History -- 20th century
Socialism -- United States -- 20th century
Cold War.
Propaganda, American.
Propaganda, Soviet.
POLITICAL SCIENCE -- Economic Conditions.
BUSINESS & ECONOMICS -- Economics -- Macroeconomics.
Capitalism
Consumer goods
Propaganda, American
Propaganda, Soviet
Socialism
Soviet Union
United States
Genre/Form History
Form Electronic book
ISBN 9780816670482
081667048X
0816646910
9780816646913
0816646929
9780816646920