| Description |
1 online resource |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
On March 25, 2003, People for the Ethical Treatment of Animals (PETA) revealed an undercover investigation of alleged abuses in Procter & Gamble subsidiary The Iams Companys independent research facilities. Iams, a company of self-described animal lovers, responded quickly to evolve testing procedures to better conditions for study animals. Intense media coverage of PETAs aggressive protests, however, has generated many questions about whether Iams is concerned about profits to the detriment of its customers pets |
| Notes |
Originally published: Dillon, P., Paxton, J., & ORourke, J. S. (2005). Procter & Gamble: Confrontation with People for the Ethical Treatment of Animals. 05-04. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame |
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Description based on XML content |
| Subject |
Procter & Gamble Company.
|
|
People for the Ethical Treatment of Animals.
|
| SUBJECT |
People for the Ethical Treatment of Animals fast |
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Procter & Gamble Company fast |
| Subject |
Consumer goods -- Moral and ethical aspects
|
|
Animal welfare.
|
|
Animal welfare
|
| Form |
Electronic book
|
| Author |
Paxton, James, author
|
|
O'Rourke, James S., 1946- author.
|
| ISBN |
9781526406378 |
|
1526406373 |
|
