Title Babu Chettan's chayakkada : a case study on consumer behavior and business model / Deepthi Sankar, Jyothi Vijayan

Published London : SAGE Publications : SAGE Business Cases Originals, 2022

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Description 1 online resource : illustrations Series SAGE business cases SAGE business cases Summary This is the story of Babu Chettan and his chayakada - tea shop. The case highlights the lifecycle of the tea shop: how it started, the difficulties faced, and the strategies formulated. The case narrates how Babus' son, Prasad, took over the business, and his plans to expand the shop to reach new heights Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Consumer behavior -- Case study Small business -- Case study Consumer behavior. Small business. Form Electronic book Author Vijayan, Jyothi, author ISBN 9781529797695 1529797691

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