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Book Cover
Book
Author Fisher, Joseph C.

Title Advertising, alcohol consumption, and abuse : a worldwide survey / Joseph C. Fisher
Published Westport, Conn. : Greenwood Press, 1993

Copies

Location Call no. Vol. Availability
 MELB  659.196631 Fis/Aac  AVAILABLE
Description xiii, 195 pages : illustrations ; 25 cm
Series Contributions to the study of mass media and communications, 0732-4456 ; no. 41
Contributions to the study of mass media and communications ; no. 41
Contents Ch. 1. Introduction -- Ch. 2. The Theoretical Basis for Advertising Effects -- Ch. 3. Exposure to Alcohol Images in Mass Media -- Ch. 4. The Experimental Evidence for Media Effects -- Ch. 5. The Macroeconomic Relationship Between Advertising and Consumption -- Ch. 6. Summary and Conclusions
Analysis Alcoholic drinks Consumption Effects of Advertising
Alcoholic drinks Consumption Effects of Advertising
Bibliography Includes bibliographical references (pages [155]-185) and indexes
Subject Advertising -- Alcoholic beverages -- Bibliography.
Advertising -- Alcoholic beverages.
Alcoholism in mass media -- Bibliography.
Alcoholism in mass media.
Consumer behavior.
Consumer behavior -- Bibliography.
Drinking of alcoholic beverages -- Bibliography.
Drinking of alcoholic beverages.
Alcohol Drinking.
Alcoholism.
Advertising as Topic.
Community Participation.
Mass Media.
LC no. 93009316
ISBN 031328959X (alk. paper)