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Subjects (1-17 of 17)
Consumer behavior -- Cross-cultural studies.
1
2004
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de, 1943-
Thousand Oaks, Calif. : Sage Publications, [2004]
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Availability
MELB
658.8342 Moo/Cba
AVAILABLE
2
2011
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de, 1943-
Second edition
Thousand Oaks : SAGE Publications, [2011]
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MELB
658.8342 Moo/Cba 2011
AVAILABLE
3
2006
Creating images and the psychology of marketing communication
Mahwah, NJ : Lawrence Erlbaum Associates, Publishers, 2006
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MELB
658.8343 Kah/Cia
AVAILABLE
4
2007
Cross-cultural buyer behavior
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5
2014
Culture and branding
Mooij, Marieke K. de, 1943- presenter
London : Henry Stewart Talks, 2014
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Electronic Resources
6
2012
Gender, culture, and consumer behavior
New York : Routledge, [2012]
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W'BOOL
658.8342 Otn/Gca
AVAILABLE
7
2012
Gender, culture, and consumer behavior
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8
1994
Global and multinational advertising
Hillsdale, N.J. : L. Erlbaum, 1994
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Electronic Resources
9
2007
Global consumer behavior
London ; Newport Beach, CA : ISTE, 2007
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MELB
658.8342 Amm/Gcb
AVAILABLE
W'BOOL
658.8342 Amm/Gcb
AVAILABLE
10
2007
Global consumer behavior
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Electronic Resources
11
2013
Global consumers and in-store promotions
Schultz, Don E.
Rating:
Electronic Resources
12
2005
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de, 1943-
Second edition
Thousand Oaks, Calif. : Sage, [2005]
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W'PONDS
658.802 Moo/Gma 2005
AVAILABLE
MELB
658.802 Moo/Gma 2005
AVAILABLE
13
2010
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de, 1943-
Third edition
Los Angeles : SAGE, [2010]
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WATERFT BUSINESS
658.802 Moo/Gma 2010
AVAILABLE
MELB
658.802 Moo/Gma 2010
AVAILABLE
14
2013
Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization
Torelli, Carlos J., author
New York City, NY : Palgrave Macmillan, 2013
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15
2015
Handbook of culture and consumer behavior
New York, NY : Oxford University Press, [2015]
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Electronic Resources
16
2015
International marketing review. psychology, behavior, and beyond
[Bingley, United Kingdom] : Emerald Publishing Limited, [2015]
Rating:
Electronic Resources
17
2019
McDonalds : customising a universal brand image
Mooij, Marieke K. de, 1943-
London : Henry Stewart Talks, 2019
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