Introduction: Narratives of Consumption -- pt. 1. The Cultural Authority of Style. 1. New Men and New Markets. 2. A Guide to Modern Living or 'I bet you haven't heard of The Face'. 3. A Visual Philosopher: Neville Brody. 4. A Gallery of Talented Individualists. 5. The Sexual Politics of Style. 6. A Homosocial Gaze: Ray Petri. 7. A Community of Men. 8. Feminine Exclusions. 9. Moving into the Mainstream -- pt. 2. Commercial Epistemologies: Advertising, Marketing and Retailing since the 1950s. 1. Advertising: The Dynamism of Commercial Society. 2. The Age of Creativity. 3. Creative People Mark Two. 4. Splinter Groups, Factions and Tribes. 5. Bartle Bogle Hegarty: An Agency with 'Attitude'. 6. Gender Trouble. 7. Next for Men. 8. Plus ca Change? Commerce and Masculinity in the 1950s. 9. Montague Burton, the 'Tailor of Taste'. 10. Conclusion -- pt. 3. Topographies of Taste: Place, Space and Identity in 1980s London. 1. London Metropolis: The Spaces of Consumption
Summary
First published in 1996
Analysis
Consumption History
Great Britain
Bibliography
Includes bibliographical references (pages 248-264) and index
