Cover; Advert Page; Copyright Page; CONTENTS; LIST OF FIGURES AND TABLES; AUTHOR; 1 INTRODUCTION; 2 INTRODUCTION TO BUSINESS RELATIONSHIP MANAGEMENT; 3 THE BUSINESS RELATIONSHIP MANAGER; GOALS AND OBJECTIVES; BRM RESPONSIBILITIES; SKILLS, COMPETENCIES AND KNOWLEDGE; INTERFACES AND DEPENDENCIES; 4 TOOLS, METHODS AND TECHNIQUES; STANDARDS; GOOD PRACTICE FRAMEWORKS, PROCEDURES AND PROCESSES; TOOLS AND INFORMATION; METRICS AND PERFORMANCE; 5 CAREER PROGRESSION AND RELATED ROLES; ORIGINS; CONTINUING PROFESSIONAL DEVELOPMENT (CPD); CAREER PROGRESSION -- WHERE NEXT?
6 A WEEK IN THE LIFE OF A BRM -- A CASE STUDYCONTEXT; A WEEK IN THE LIFE; REFERENCES; INDEX; Advert Page; Back Cover
Summary
"Business relationship management (BRM) is central to all aspects of an organisation's interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer needs. It provides a mechanism for meeting those needs and identifies areas of required change and improvement. This highly accessible book gives an excellent introduction to the role of a BRM manager, covering areas such as purpose, required skills, responsibilities, interface and career progression as well as tools, standards and frameworks related to the role. It gives practical guidance to those new to the role or interested in getting a better understanding of what it entails."-- Unedited summary from book
