Title Page; Copyrigh Page; Contents at a Glance; Table of Contents; Foreword; About the Authors; About the Technical Reviewer; Acknowledgments; Chapter 1 Seeing the Big Picture in a Crowded App Store Marketplace; Chapter 2 Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research; Chapter 3 Protecting YourIntellectual Property; Chapter 4 Your iPhone App Is Your Most Powerful Marketing Tool; Chapter 5 Money for Nothing: When It Pays to Be Free; Chapter 6 Exploring New Business Models with In-App Purchase and Affiliate Programs
Summary
The phenomenal success of the iPhone and the iPod touch has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business
