This case demonstrates how the concept of responsible innovation is practically applied in a cyber security company. It first outlines the work and context of cyber security companies and provides an introduction to the concept of responsible innovation. It then describes how Yoti Ltd. was founded with ethics and security considerations at the heart of the company, and how it puts an emphasis on data responsibility, transparency, consumer trust, and stakeholder collaboration. The case provides students with a real-world example of how elements of responsible innovation can be integrated into core business activities. Readers are challenged to find ways in which Yoti could deal with the danger of criminal misuse and the risks of future data privacy legislation that could undermine their business model
