| Description |
1 online resource (xii, 252 pages) : illustrations |
| Contents |
Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future |
| Summary |
If You Understand Brain Basics, You'll Sell More. As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new k |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Neuromarketing.
|
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Consumer behavior.
|
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Shopping -- Psychological aspects
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Marketing -- Psychological aspects
|
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BUSINESS & ECONOMICS -- Consumer Behavior.
|
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Consumer behavior
|
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Marketing -- Psychological aspects
|
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Neuromarketing
|
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Shopping -- Psychological aspects
|
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Neuromarketing.
|
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Consommateurs -- Comportement.
|
| Form |
Electronic book
|
| ISBN |
9781119200079 |
|
1119200075 |
|
9780470646786 |
|
0470646780 |
|
9780470646847 |
|
0470646845 |
|
1282756036 |
|
9781282756038 |
|
