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Author Chatterjee, Pummy, author

Title Carrefour's foray in Brazil / written by Pummy Chatterjee, under the direction of Vivek Gupta
Published [Hyderabad, Andhra Pradesh] : IBS Center for Management Research, [2009]
copyright 2009

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Description 1 online resource (17 pages) : tables
Summary French retailer Carrefour entered Brazil in the year 1975. The case discusses Carrefour's entry and expansion strategies in Brazil. It examines how till the early 1990s, it grew in the country due to insignificant competition from local retailers. However, in the mid 1990s, Carrefour faced tough competition from local retailers as well as the US-based Wal-Mart, which had entered the country and implemented various strategies to grab market share in Brazil. The case further details various measures taken by Carrefour in Brazil to retain its position as the leading retailer in the country
Notes Title from resource description page (viewed June 17, 2016)
Case code: BSTR329
Bibliography Includes bibliographical references
Notes In English
Subject Carrefour (Market chain) -- Case studies
SUBJECT Carrefour (Market chain) fast (OCoLC)fst00740488
Subject International business enterprises -- Brazil -- Management -- Case studies
Retail trade -- Brazil -- Case studies
Competition -- Brazil -- Case studies
Competition.
International business enterprises -- Management.
Retail trade.
Brazil.
Genre/Form Case studies.
Form Electronic book