| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Jeff sometimes thrives on tragedy. It might sound strange, but as the managing editor of The Record, a community newspaper in Hoover, Alabama, he knows his business feeds off readership and advertisements. Sometimes that means nice stories about local happenings, but other necessary reporting includes discussing local tragic events. However, despite Jeff's understanding of how the business works, a fatal officer-involved shooting at the local mall on Thanksgiving night was unsettling even to him. His most experienced reporter, Rebecca, was on the scene, showing that this small newspaper could handle breaking news like the big publications in Alabama's largest market. Yet, Jeff, Rebecca, and the rest of the staff were caught off guard by a major development in the story. After collecting facts and reporting the story through digital and social media the night of the shooting, the Hoover Police Department released new information that said the person who was shot and killed by police after being identified as the shooting suspect was not believed to be responsible for the shooting. This left The Record reeling back the story less than 24 hours after the incident, while receiving pushback from its readers, advertisers, and city officials. The newspaper was not at fault, but it was no less of a mess in the newsroom.This case involves fictional characters at a fictional newspaper responding to real events. Students will need to consider the dilemma The Record faces involving reporting a local, hard-hitting story while also not turning its readership and advertisers against the paper, which could cause a financial burden in the future |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Newspaper publishing -- Case studies
|
|
Community newspapers -- Case studies
|
|
Community newspapers
|
|
Newspaper publishing
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| ISBN |
9781529710694 |
|
1529710693 |
|
