Description |
xvii, 162 pages : illustrations ; 24 cm |
Contents |
1. The language of global business is international English -- 2. Principles of simplicity -- 3. Principles of clarity -- 4. Reducing burdens -- 5. Writing for translation -- 6. Principles of correspondence -- 7. Principles of cultural adaptation -- Appendixes |
Summary |
The book empahsizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography and more, and thus will increase the chances that texts prepared by native English speakers will be properly understood by non-native speakers. Equally useful for students and professionals, this book updates traditional advice with new insights into 'e-mail culture', and is filled with realistic examples, problems and projects including : fifty-seven specific tactics to internationalize one's English ; hundreds of before and after comparisons showing the positive effects of editing for an international audience ; models of international correspondence, including e-mail ; practical discussion questions and work projects ; and useful resource including a checklist for internationalizing one's website |
Bibliography |
Includes bibliographical references and index |
Subject |
Report writing -- Handbooks, manuals, etc.
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Letter writing -- Handbooks, manuals, etc.
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Technical writing -- Handbooks, manuals, etc.
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English language -- Style -- Handbooks, manuals, etc.
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Communication, International -- Handbooks, manuals, etc.
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English language -- Textbooks for foreign speakers.
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Web sites -- Design -- Handbooks, manuals, etc.
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Genre/Form |
Handbooks and manuals.
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Textbooks.
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LC no. |
2004021680 |
ISBN |
076561572X paperback |
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0765615711 hardback |
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