Title The color revolution / Regina Lee Blaszczyk

Published Cambridge, Mass. : MIT Press ; Washington, DC : in association with Lemelson Center, Smithsonian Institution, ©2012

Click on the following:
EBSCO eBooks
ProQuest Ebook Central

Copies

Description 1 online resource (xiv, 380 pages) : illustrations (some color) Series Lemelson Center studies in invention and innovation Lemelson Center studies in invention and innovation. Contents Mauve mania -- Anarchy -- Nationalism -- Hide and seek -- True blue -- Entente -- L'ensemble Américain -- Rainbow cities -- Mood conditioning -- Sunshine yellow -- Think pink! Summary A history of color and commerce from haute couture to automobile showrooms to interior design Analysis SCIENCE, TECHNOLOGY & SOCIETY/History of Technology SCIENCE, TECHNOLOGY & SOCIETY/General DESIGN/General Bibliography Includes bibliographical references and index Notes English Subject Product design -- History Color in design -- History Color in marketing -- History Consumer behavior -- History BUSINESS & ECONOMICS -- Advertising & Promotion. Color in design Color in marketing Consumer behavior Product design Farbe Farbenmarkt Industriedesign Werbung Verbraucherverhalten Couleur en marketing -- États-Unis -- Vingtième siècle. Couleur en design -- Histoire. Consommateurs -- Comportement -- Histoire. USA Genre/Form History Form Electronic book LC no. 2011052295 ISBN 0262305348 9780262305341 0262304422 9780262304429 9786613905604 6613905607

  Permalink