1. Why creating shared value? -- 2. The world's beverage of choice -- 3. The shared C in coffee and Colombia : complexity -- 4. Nestlé in Colombia -- 5. From farm to cup : the Nescafé plan -- 6. Quality, productivity and sustainability : the AAA sustainable quality program -- 7. Lessons learned : future challenges and opportunities -- 8. Further thoughts
Notes
Ebooks
Bibliography
Includes bibliographical references (pages 181-200) and index