| Description |
1 online resource |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
Alicia Morrison is the athletic director of Northeast Private College (NPC), a small, tuition-driven, suburban National Collegiate Athletic Association Division III (DIII) institution in the northeast region of the United States. Like many small colleges throughout the country, NPC is facing a dire financial crisis if it cannot stem declining enrollment trends. Since athletic scholarships are not allowed at the DIII level, student-athletes at NPC pay tuition in the same way as the general student body. Similar to many small, DIII colleges, student-athlete tuition dollars are relied upon as a primary fiscal solvency strategy for the institution as a whole. As part of a collaborative effort between Alicia, NPC's President, and its Board of Directors, Alicia will be tasked with developing a strategic plan for growing the size of the athletic department. This case study enables students to gain a better understanding of the DIII athletics environment. Students will use scholarly articles and a real-world financial and enrollment database to help Alicia with her strategic plan. The pressure is high, as, in many ways, the future of NPC relies upon Alicia effectively developing-and implementing-a viable strategic plan for the growth of the athletic department |
| Notes |
Description based on XML content |
| Subject |
College sports -- Management -- Case studies
|
|
Financial crises -- Case studies
|
|
College athletes -- Recruiting -- United States -- Case studies
|
|
College athletes -- Recruiting.
|
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College sports -- Management.
|
|
Financial crises.
|
|
United States.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Baer, Nathan, author
|
| ISBN |
9781071926147 |
|
1071926144 |
|
