| Description |
1 online resource (109 pages) |
| Series |
Cambridge elements. Elements in publishing and book culture, 2514-8524 |
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Cambridge elements. Elements in publishing and book culture, 2514-8524
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| Contents |
Cover; Title page; Copyright page; Capital Letters: The Economics of Academic Bookselling; Contents; Introduction; The Bookshop; The Market; The Academic Text; 1 The Developing Marketplace; 1.1 Market Values; 1.2 Drivers; 1.2.1 Research Excellence Framework; 1.2.2 Teaching Excellence Framework and National Student Survey; 1.2.3 Academic Administrators as Decision Makers; 1.2.4 Investment in Learning Resources; 1.2.5 No Hidden Fees; 1.2.6 Equitable Access; 1.3 Managing Decision Making; 1.4 Bookseller Response; 1.4.1 John Smith's Aspire; 1.4.2 Additional Strategy; 1.4.3 Blackwell Learning |
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1.4.4 Additional Strategy1.4.5 Independent Bookseller Response; 1.5 Impact of Brexit; 2 The Shop Front: the Value of Discount; 2.1 Impact of VAT Legislation; 2.1.1 Pressure to Discount: NET Book Agreement and Internet Sales; 2.1.2 Discounting Options for the Academic Bookshop; 2.1.2.1 Discounting options: multibuy discounts; 2.1.2.2 Discounting options: pack discounts (academic books); 2.1.2.3 Discounting options: price matching; 2.1.2.4 Discounting options: dynamic pricing; 2.1.2.5 Discounting options: bulk discounts to institutions; 2.1.3 Sustainability, Sales, and Margin |
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2.1.4 Student Demand2.1.5 International Impacts; 2.1.5.1 United States; 2.1.5.2 Asian Markets; 2.1.6 Traditional and New Publishers on the Future of Text Pricing; 3 Remerchandising Academic Text; 3.1 Digital Text; 3.2 Custom Books; 3.3 Digital Platforms; 3.4 Open Access; 3.5 Personalised Text; 3.6 Learning Analytics; 3.7 Dynamic Marketing and Pricing; 3.8 Sustainability and Equity; 3.9 Collaboration; The Future; Bibliography |
| Summary |
Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace |
| Notes |
Title from publisher's bibliographic system (viewed on 30 May 2019) |
| Subject |
Booksellers and bookselling.
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College stores.
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College students -- Books and reading.
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Libraries and booksellers.
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Booksellers and bookselling
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College stores
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College students -- Books and reading
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Libraries and booksellers
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| Form |
Electronic book
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| ISBN |
9781108675376 |
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1108675379 |
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