Cold Stone Creamery (Cold Stone), an American ice cream parlor chain, had been using video game as a training tool since 2005. Through the custom-made video game Stone City, the company aimed to train its frontline employees on customer service and sensitize them to ice-cream portions, inventory wastage, and their effect on profitability. As more and more companies used video games as a training tool, considering the demographics of their entry-level workers, experts were divided on whether video games were an effective training tool
Notes
Case code: CLHR015
Title from resource description page (viewed May 26, 2015)