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Author Purkayastha, Debapratim, author

Title Training with video games at Cold Stone Creamery / written by Debapratim Purkayastha
Published Hyderabad, Andhra Pradesh : IBS Center for Management Research, [2009]
copyright 2009

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Description 1 online resource (4 pages)
Series Human resource management online (text)
Summary Cold Stone Creamery (Cold Stone), an American ice cream parlor chain, had been using video game as a training tool since 2005. Through the custom-made video game Stone City, the company aimed to train its frontline employees on customer service and sensitize them to ice-cream portions, inventory wastage, and their effect on profitability. As more and more companies used video games as a training tool, considering the demographics of their entry-level workers, experts were divided on whether video games were an effective training tool
Notes Case code: CLHR015
Title from resource description page (viewed May 26, 2015)
Bibliography Includes bibliographical references
Notes In English
Subject Cold Stone Creamery -- Case studies
Employees -- Training of -- Case studies
Personnel management -- Case studies
Video games in education -- Case studies
Employees -- Training of.
Personnel management.
Video games in education.
Genre/Form Case studies.
Form Electronic book