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Author
McQueen, Humphrey, 1942-
Title
The essence of capitalism : the origins of our future / Humphrey McQueen
Published
Montreal, Canada : Black Rose Books, [2003]
©2003
Copies
Location
Call no.
Vol.
Availability
MELB
338.76 Mcq/Eoc
AVAILABLE
WATERFT BUSINESS
338.76 Mcq/Eoc
AVAILABLE
Description
xiii, 401 pages ; 23 cm
Notes
Includes: Afterword - Killing time, not included in Australian edition
Bibliography
Includes bibliographical references (pages [345]-387) and index
Subject
Coca-Cola Company -- History.
International business enterprises -- Case studies.
Corporations -- United States.
Coca Cola (Trademark) -- History.
Symbolism in advertising.
Corporations -- United States -- Growth.
International business enterprises -- Management.
Capitalism.
Genre/Form
Case studies.
LC no.
00002499
ISBN
1551642204 paperback
1551642212 bound
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