| Description |
1 online resource (ix, 186 pages) : illustrations (chiefly color) |
| Series |
Springer series in fashion business |
|
Springer series in fashion business
|
| Contents |
New generation design. Fashion design in altermodern China / Jie Feng -- Projecting authenticity with cultural heritage : chinoiserie of contemporary Chinese fashion designer brands / Yuli Bai -- Multisemiotic discourse on fashion and clothing in contemporary China / Wenwen Xu -- Industry, creativity, education. "Live your best IP" : 20 years in Chinese Fashion / Simon Collins -- That which is not taught : a conversation recalling the delivery of creative workshops at Tsinghua University Academy of Arts and Design between 2006 and 2019, and the emergence of China as a country of designers / Lucy Jones and Paul Rider -- The identity of the emerging young Chinese fashion designers and the role of fashion design education / Christine Tsui -- Fashion events in China today : new models for fashion education, industry-academia partnerships, and fashion promotion / Jingxi Qian and Ping Xie -- Marketing, consumption. Are mass-market digital strategies an oxymoron in the luxury fashion industry? An insight from China / Sindy Liu and Claudia E. Henninger -- American products in China : how much is "Made in USA" worth? / Dong Shen -- Disclosure of mainland Chinese youngsters in Hong Kong : the acculturation and consumption / Han Han |
| Summary |
"This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China's fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today's Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution."--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from resource home page (ProQuest Ebook Central, viewed February 14, 2022) |
| Subject |
Fashion -- China -- History -- 21st century
|
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Fashion design -- China -- History -- 21st century
|
|
Clothing trade -- China -- History -- 21st century
|
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Clothing trade.
|
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Fashion.
|
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Fashion design.
|
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China.
|
| Genre/Form |
History.
|
| Form |
Electronic book
|
| Author |
Bai, Yuli, editor
|
|
Zang, Yingchun, editor
|
| ISBN |
9789811629266 |
|
9811629269 |
|
