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Author Aun, Michael

Title It's the customer, stupid! : 34 wake-up calls to help you stay client-focused / Michael Aun
Published Hoboken, N.J. : Wiley, ©2011


Description 1 online resource (xviii, 235 pages) : illustrations
Contents It's the customer, stupid!: 34 wake-up calls to help you stay client-focused; Contents; Foreword: Jeffrey Gitomer; Acknowledgments; Chapter 1: Unhappy Customers Will Not Only Fire You But They Will Tell Others!; Chapter 2: Great Customer Service Is About Getting the Client's Feedback; Chapter 3: Fix the Problem; Don't Fix the Blame; Chapter 4: Always Give Them a Baker's Dozen; Chapter 5: Trust, Once Violated, Negates a Relationship; Chapter 6: Somebody Has to Take Out the Trash!; Chapter 7: You Are Not the Enemy but Part of the Solution; Chapter 8: Communication Skills Mean Everything
Summary Ruthlessly focus on what's convenient for customers, not what's convenient for you. Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sale
Notes English
Print version record
Subject Customer services.
Customer relations -- Management.
BUSINESS & ECONOMICS -- Customer Relations.
Customer relations -- Management.
Customer services.
Form Electronic book
ISBN 9781118001288