Introduction: Necessities and Constraints - A Pattern of Technological Change -- Ch. 1. The Case of the Cinema - The 'Invention' of the Cinema: Accelerators and Brakes -- Ch. 2. The Case of Colour Film - White Skin and Colour Film: The Ideology of the Apparatus -- Ch. 3. The Case of 16MM Film - From Home Movies to Cinema Verite: Looking for a Need -- Ch. 4. The Case of HDTV - Lights, Camera, Inaction: Hollywood and Technology -- Ch. 5. The Case of the Third Dimension - Where Is Holography?: Necessities and Constraints