1. Faith in history -- 2. The marketplace -- 3. New measures -- 4. Reform -- 5. Piety and persuasion -- 6. Hellfire and democracy -- 7. Business and soul -- 8. Human nature
Summary
"This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman's Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined."
Notes
Previously issued in print: 2014
Bibliography
Includes bibliographical references
Notes
Margot Opdycke Lamme is Associate Professor of Public Relations at the University of Alabama, USA
