Title The journey of Chumbak : from mail to mall - leveraging social media networks for on-going dialogue with customers / Chetna Kudeshia and Arun Mittal

Published [Bingley] : Emerald Group Publishing Limited, 2015

Online access available from: Emerald Emerging Markets    View Resource Record

Copies

Description 1 online resource (22 pages) : illustrations Notes Published also as volume 5, numbers 4, 2015 of Emerald emerging markets case studies File Type Text (Electronic book) Notes Title from ebook title screen Subject Chumbak -- Case studies Marketing -- India -- Case studies Genre/Form Case studies. Form Electronic book Author Mittal, Arun

OTHER TI Emerald emerging markets case studies

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