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Book Cover
E-book
Author Huang, Miao.

Title Transformation of Chinese Newspaper Companies : Management, Production and Administration
Published Milton : Routledge, 2018
Online access available from:
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Description 1 online resource (201 pages)
Series Chinese Perspectives on Journalism and Communication Ser
Chinese perspectives on journalism and communication.
Contents Cover; Half Title; Series Page; Title Page; Copyright Page; Contents; List of figures; List of tables; Acknowledgements; Foreword; 1 Introduction; 2 Conceptualisation; 3 Context of transformation; 4 Transformation of management; 5 Transformation of production; 6 Transformation of administration; 7 Conclusions; Appendix; Bibliography; Index
Summary This book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editor-in-chiefs, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories. With the primary data and integrated theoretical frameworks, the primary argue is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators
Bibliography Includes bibliographical references
Notes Print version record
Subject Chinese newspapers -- History -- 21st century
Chinese newspapers -- Marketing
Newspaper publishing -- China -- Management
Case study of newspaper publishers in China.
Chinese newspapers.
Newspaper publishing -- Management.
Response to the growing interest in Chinese issues.
Theoretical perspective of media management.
Viewpoint upon the transition of traditional media in China.
China.
Genre/Form History.
Form Electronic book
ISBN 0429023057
0429660332
0429663056
0429665776
9780429023057
9780429660337
9780429663055
9780429665776