What is marketing? -- Marketing materials -- Outreach is marketing -- Online outreach -- Selling your service -- Preparing for the presentation -- Tracking outreach -- Successful library youth outreach programs -- Putting it all together
Summary
Corporations know that marketing to kids is big business--with children influencing more than 500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for gettin
Bibliography
Includes bibliographical references (pages 111-114) and index
