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E-book
Author Steinberg, Marc, 1977- author.

Title Anime's media mix : franchising toys and characters in Japan / Marc Steinberg
Published Minneapolis : University of Minnesota Press, 2012

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Description 1 online resource (xvii, 314 pages) : illustrations
Contents Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption
Summary In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day
Bibliography Includes bibliographical references and index
Subject Character merchandising -- Japan
Character toys -- Japan
Cartoon characters -- Japan
Comic strip characters -- Japan
Animated television programs -- Japan -- History and criticism
Animated films -- Japan -- History and criticism
Comic books, strips, etc. -- Japan -- History and criticism
ART -- Asian.
ART -- Popular Culture.
Animated films
Animated television programs
Cartoon characters
Character merchandising
Character toys
Comic books, strips, etc.
Comic strip characters
Japan
Genre/Form Criticism, interpretation, etc.
Form Electronic book
ISBN 9780816680238
081668023X
9781452947525
145294752X