| Description |
1 online resource (17 pages) : tables |
| Summary |
This case study discusses Research In Motion's (RIM, maker of BlackBerry smartphone) dilemma of striking a balance between its business interests and the security concerns of governments across the world. In 2010, the UAE government imposed a ban on the BlackBerry and created a furor in countries like India, Saudi Arabia, Indonesia, etc., as well. The governments of these countries considered the phone a national security threat due to the strong encryption built into the design of its system that blocked security agencies from tracking communications carried over these devices. This encryption system was developed by RIM to guarantee customers' privacy - a major unique selling proposition (USP) for the company. The case study enables a discussion on the remedial measures available for RIM to answer such security concerns without compromising on privacy |
| Notes |
Title from resource description page (viewed June 17, 2016) |
|
Case code: BSTR391 |
| Bibliography |
Includes bibliographical references |
| Notes |
In English |
| Subject |
Research in Motion (Firm) -- Case studies
|
| SUBJECT |
Research in Motion (Firm) fast (OCoLC)fst00783206 |
| Subject |
International business enterprises -- Case studies
|
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Business and politics -- Case studies
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Cell phones -- Security measures -- Case studies
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Privacy, Right of -- Case studies
|
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Business and politics.
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International business enterprises.
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Privacy, Right of.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Gonela, Saradhi Kumar, author
|
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