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E-book
Author Toker, Aysegul

Title Mobile marketing at Turkcell : Turkey's leading mobile operator / Aysegul Toker, Kaan Varnali and Cengiz Yilmaz
Published [Bingley] : Emerald Group Publishing Limited, 2011
Online access available from:
Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (12 pages) : color illustrations
Notes Published also as volume 1, numbers 1, 2011 of Emerald emerging markets case studies
Bibliography Includes index and bibliographical references
Subject Turkcell
Telemarketing -- Turkey -- Case studies
Cell phone services industry -- Turkey -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Yilmaz, Cengiz
OTHER TI Emerald emerging markets case studies