Title T-Mobile : strategic decisions to improve position in the market / Shaun Whatling

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (7 min.) : color, sound) Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary The case study analyses the strategic decisions (including advertising and marketing) by a well-known brand to improve its position in the market and put competitive pressure on other firms. This includes the results from trialling sponsorship of music and film events Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Strategy in sponsorship : the basis for creativity Title from title frames Subject Branding (Marketing) -- Case studies Cell phone services industry -- Case studies Corporate sponsorship -- Case studies Creative thinking. Marketing -- Management. Strategic planning. Branding (Marketing) Cell phone services industry. Corporate sponsorship. Creative thinking. Marketing -- Management. Strategic planning. Genre/Form Case studies. Form Streaming video

Other Titles Strategy in sponsorship : the basis for creativity Strategy in sponsorship : the basis for creativity Strategy in sponsorship : the basis for creativity

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