| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
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| Summary |
Mobilink management needs to come up with a response to the entry of Telenor in the Pakistani cellular phone market. Contrary to Mobilink's expectations and hopes, Telenor entered the market with a lower, and much simpler, pricing strategy. Mobilink being the dominant player (63 per cent market share) needs to think through its options. As a large player, responding too aggressively to this lower price (by a multinational with deep pockets) could lead to a long-term price war in which Mobilink stands to lose the most. On the other hand, a weak response might send the wrong signals not only to Telenor but also to other entrants in the wing. The managers have a variety of pricing options to choose from |
| Notes |
Originally Published in: Ahmad, F., & ul Haque, E. (2011). Mobilink-Pricing under competition. Asian Journal of Management Cases, 8(1), 7-28. DOI: 10.1177/097282011000800103 |
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Online resource; title from home page (viewed on April 25, 2016) |
| Subject |
Pricing -- Case studies
|
|
Cell phone services industry -- Pakistan -- Case studies
|
|
Cell phone services industry
|
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Pricing
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Pakistan
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| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Haque, Eshan ul, author
|
| ISBN |
9789351503811 |
|
935150381X |
|
