| Description |
1 online resource (302 pages) |
| Contents |
WINNING ACROSS GLOBAL MARKETS: How Nokia Creates Strategic Advantage in a Fast-Changing World; CONTENTS; INTRODUCTION; Chapter 1: SUCCESS THROUGH LEGACY AND GLOBALIZATION; Chapter 2: STRATEGY THROUGH THE EXECUTIVE TEAM; Chapter 3: HOW NOKIA'S VALUES, CULTURE, AND PEOPLE CONTRIBUTE TO SUCCESS; Chapter 4: BUILDING A GLOBALLY NETWORKED MATRIX ORGANIZATION; Chapter 5: INNOVATING GLOBALLY VIA R & D NETWORKS; Chapter 6: DEVELOPING STRATEGIC CAPABILITIES ACROSS THE WORLD; Chapter 7: HOW NOKIA IS GROWING AND TRANSFORMING ITS BUSINESS AREAS |
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Chapter 8: COMPETING IN GLOBAL MARKETS: The Rise of Large Emerging EconomiesChapter 9: HOW NOKIA SEEKS TO SUSTAIN LEADERSHIP; NOKIA'S KEY EXECUTIVES; NOTES; ACKNOWLEDGMENTS; ABOUT THE AUTHOR; INDEX |
| Summary |
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia. Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less |
| Notes |
Print version record |
| Subject |
Nokia (Firm) -- Management
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| SUBJECT |
Nokia (Firm) fast |
| Subject |
Cell phone equipment industry -- Finland -- Management
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Cell phone systems.
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Telecommunication -- Management
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Cell phone systems
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Management
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Telecommunication -- Management
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Finland
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| Form |
Electronic book
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| ISBN |
9780470604021 |
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0470604026 |
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1282551701 |
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9781282551701 |
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