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Book Cover
Author Bell, Tony, author

Title Cat & Joe's Pig Rig : should we stay or should we go? / Tony Bell, Andrew Fergus
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Cathy Obertowitch and Joe Thompson had just received an invitation to bring their food truck, Cat & Joe's Pig Rig, to a rodeo event in a town 70 kilometers away. They weren't sure whether attending the special event would be worth their time, effort, and expense or if they would be better off not attending at all and continuing with business as usual. This case encourages students to analyze the profitability and viability of attending the event and to examine both the financial and nonfinancial aspects of the decision. Students will be called upon to perform breakeven calculations, a target profit analysis, and a "what if?" analysis of the opportunity. This case represents a straightforward, real-world application of Cost-Volume-Profit (CVP) analysis
Notes Originally Published InBell, T., & Fergus, A. (2014). Cat & Joe's Pig Rig: Should we stay or should we go? IMA Educational Case Journal, 7(3), Article 3
Description based on XML content
Subject Cat & Joe's Pig Rig -- Case studies
Break-even analysis -- Case studies.
Cost accounting -- Case studies.
Genre/Form Case studies.
Form Electronic book
Author Fergus, Andrew, 1850-1928, author
ISBN 9781526426536 (ebook)
Other Titles Cat and Joe's Pig Rig