| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
In terms of expenditures, Macau SAR is now the world's biggest gaming destination. However, it is currently experiencing the first downturn in gaming revenues since the liberalization of the SAR's casino sector in 2002. The downturn coincided with the Chinese government's implementation of its tough anti-corruption measures in 2014 and was both sudden and substantial. At the time of writing Macau's tourism supply continues to grow with demand lagging far behind. A plethora of developments is under construction, and a full market recovery it unlikely before these projects are complete. The ever-intensifying competition is increasing the importance that businesses attach to managing revenues to achieve competitive advantage. This case study places a spotlight on the tactical challenges confronting management in a highly competitive market where a strategic approach to revenue management is urgently required |
| Notes |
Originally Published InTang, C. M. F., Im, B. U. L., & King, B. E. M. (2017). Managing revenues in Macau's casino resorts through turbulent times: A case of the "new normal"?. Journal of Hospitality & Tourism Cases, 7(2), 61-74 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Revenue management -- Macau (Special Administrative Region)
|
|
Casinos -- China -- Macau (Special Administrative Region) -- Management
|
|
Casinos -- Management
|
|
Revenue management
|
|
China -- Macau (Special Administrative Region)
|
| Genre/Form |
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Im, Billy U. L., author
|
|
King, Brian, 1957- author.
|
| ISBN |
9781529716368 |
|
1529716365 |
|
